Product updates

Understand how often people ask questions about your topics across conversational AI platforms with our new search demand report.

The search demand report provides monthly estimates of how frequently users engage with topics similar to those in your project across ChatGPT, Claude, Perplexity, and other AI platforms.

Our proprietary model combines real AI conversation data, clickstream analytics, and traditional search intent data to deliver directionally accurate demand insights tailored to your specific project topics.

To access search demand insights, navigate to the Reports page in your project and select the Search demand report.

You’ll need to have topics configured for your project to see data. You can learn more about search demand in the help center.

Our new WordPress plugin makes it easy to set up AI analytics for any WordPress site with no-code integration.

Simply install the plugin, enter your Hall API key, and you’ll start seeing analytics data within your Hall dashboards.

You can visit and install the plugin page on WordPress Plugin Directory for more details.

For customers who track questions across multiple regions, the new regions report provides a quick overview of the visibility of your questions in each region.

To explore the regions report, navigate to the Reports page in your project and select the Regions report.

If you want to discuss enabling additional regions for your project, get in touch with our team.

Organize questions in your project with topics and enable more granular analysis and filering across your project reports.

Questions can be added to multiple topics allowing flexibility in how you analyze your data. Topics have the benefit of enabling analysis at the topic-level, while still allowing you to see an overall view of your project across all questions.

To start using topics, navigate to the Questions page in your project. From here, you can create and manage topics, as well as add questions to topics.

You can read more about topics in the help center.

Every project now has a new overview page. This page provides a quick preview of how your brand or business and website is performing across all the data for your project.

The overviews page enables you to quickly get a pulse on your performance without needing to dive into the details of each project report.

We’re making our Agent analytics feature available for all workspaces from today.

The agent analytics feature enables you to easily understand the visiting behavior of AI assistants, AI agents, and AI crawlers on your website.

To get set up, you can read the developer documentation.

Google AI Mode is now available for enterprise customers, and will slowly be rolling out to all customers over the next few weeks.

With Google enabling AI Mode for all users in the United States, we have followed by enabling support for AI Mode data within Hall.

Customers with AI Mode enabled will now see the option to view and filter data from the supported platforms within Hall.