Hall is now part of Tracksuit.

We founded Hall because brand marketers have a new audience: the AI models people are increasingly using to make purchase decisions.

What those models say about a brand isn’t a search problem — it’s a brand problem. AI describes you based on how you’re already known and talked about, and the brands that win there are the ones people already trust.

We also learned that measuring AI visibility on its own tells you very little. A mention score is only meaningful next to what real people think. That’s why we’re excited to join Tracksuit, where LLM brand health can sit natively alongside human brand health instead of being another tool beside it.

Together, we’re building on a dataset spanning thousands of brands and categories — so marketers can finally connect the two and see what’s actually driving their brand’s presence in AI.

To everyone who used Hall, shared feedback, and believed in what we were building: thank you. We can’t wait to show you what’s next.