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Guides

Learn best practices for engaging customers, fostering meaningful interactions, and leveraging your customer community to improve retention and advocacy.

Last updated June 12, 2024

5 Types of Communities

Learn about the 5 core types of communities organized around their unifying purposes: communities of interest, practice, place, action, and circumstance in this comprehensive guide.

Last updated June 12, 2024

What is a Community of Action?

A community of action is a group united to create tangible change and impact around a shared purpose through collective efforts and diverse contributions.

Last updated June 12, 2024

What is a Community of Circumstance?

A community of circumstance is a group united by shared life situations or unplanned events, providing mutual support and understanding as they navigate common challenges together.

Last updated June 12, 2024

What is a Community of Interest?

A community of interest is a gathering of individuals connected by a shared passion, hobby or pursuit, coming together to explore their common enthusiasm through knowledge exchange, social connection, and a sense of collective identity.

Last updated June 12, 2024

What is a Community of Place?

A community of place is a group united by geographic location, fostering a shared identity, social connections and collective responsibility for the needs and future of their local area.

Last updated June 12, 2024

What is a Community of Practice?

A community of practice is a group united by a shared craft, profession or domain of expertise, interacting regularly to learn from each other, collaborate and evolve their skills and knowledge.

Last updated June 11, 2024

6 Best books on community building

Must-read books packed with comprehensive frameworks, inspiring case studies, and indispensable advice from respected community building experts, equipping you to cultivate vibrant online communities that drive customer loyalty, innovation, and business growth.

Last updated June 9, 2024

Book review: Building Brand Communities by Carrie Melissa Jones and Charles Vogl

Carrie Melissa Jones and Charles Vogl provide a practical blueprint for creating authentic communities where members feel a sense of belonging, sharing strategies and case studies on how organizations can leverage community in an era of increasing loneliness and disconnection.

Last updated June 9, 2024

24 Creative ideas and strategies for online community engagement

24 creative tactics to boost engagement in online communities: behind-the-scenes content, expert Q&As, virtual coworking sessions, community cookbooks, member-taught micro-courses, and more unexpected ideas for sparking meaningful connections.

Last updated June 8, 2024

What is a customer community?

Learn how customer communities help companies build strong customer relationships, increase product adoption, and drive business growth.

Last updated June 5, 2024

Book review: The Business of Belonging by David Spinks

David Spinks presents a comprehensive and practical roadmap for creating communities that drive tangible business results, offering frameworks for aligning community strategy with revenue-driving objectives.

Last updated June 4, 2024

Book review: People Powered by Jono Bacon

Jono Bacon provides a compelling roadmap for harnessing the untapped potential of communities to dramatically grow customer loyalty, drive innovation, and increase business value, sharing proven frameworks and wisdom from his years of experience.

Last updated June 3, 2024

Book review: Build Your Community by Richard Millington

Richard Millington presents a comprehensive, data-driven guide for creating flourishing online communities, drawing on his extensive experience as the founder of FeverBee.

Last updated June 3, 2024

Book review: The Indispensable Community by Richard Millington

Richard Millington tackles the challenge of creating brand communities that aren’t just lively, but truly indispensable, providing a pragmatic framework for driving high-impact member behaviors that generate real business value beyond vanity metrics.

Last updated June 2, 2024

Book review: Buzzing Communities by Richard Millington

Despite being published over a decade ago, Buzzing Communities remains an essential read for cultivating thriving online communities, offering timeless principles and strategies.

Last updated May 28, 2024

Slack customer communities: a comparison of Slack’s free and paid plans

Explore the pros and cons of using Slack for building customer communities, including pricing limitations, feature comparisons, and considerations for long-term success.

Last updated May 27, 2024

What is a Slack Community?

Discover how Slack has evolved as a platform for building customer communities, its benefits, challenges, and why companies choose it over dedicated community platforms.

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