Guides
Best practices for winning AI search
Practical guides, tips and tricks on how to make an impact in conversational AI.
Kai ForsythReview platform citation analysis: ChatGPT, Perplexity, AI Overviews, and Copilot
New research reveals which review platforms are most cited by AI platforms in answers.
Kai ForsythCan ChatGPT and AI crawlers read JavaScript: what you need to know
Why ChatGPT and most AI crawlers struggle to read JavaScript content.
Kai ForsythGEO vs SEO: differences and similarities
AI search is changing the playbook for SEO: the differences you need to know about GEO and SEO.
Kai ForsythQuery fan-out in Google AI mode
The technology powering Google AI mode is set to fundamentally change how search works.
Kai ForsythConversions from ChatGPT? Why AI search converts better
Organic traffic is down, but traffic from ChatGPT and AI search is converting better than ever.
Kai ForsythHow search intent is changing with AI search
Are the search intents from traditional search still relevant for AI search?
Kai ForsythWill AI replace Google? The future of search engines
With AI search engines like ChatGPT and Perplexity challenging Google, will this see the end of Google search as we know it?
Kai ForsythWill AI replace marketing jobs? The end of marketing work
Is AI coming for marketing jobs? How AI is transforming what marketing work looks like in 2025.
Kai Forsyth7 Best Tools for Generative Engine Optimization (June 2025)
An overview and comparison of some of the best tools available for Generative Engine Optimization.
Kai ForsythHow to choose an AI visibility tool
The things that every buyer should consider when choosing an AI visibility tool.
Leo OrpillaGoogle AI Mode: what you need to know
Announced at Google I/O 2025, AI Mode is the latest experiment to turn search into a conversation with an AI assistant.
Kai ForsythWhat is Generative Engine Optimization (GEO)?
Learn how to adapt your content strategy for visibility in AI-generated responses alongside traditional SEO.
Leo OrpillaWhat are AI user agents?
Understand how AI user agents access and use your content, and learn strategies to manage these digital intermediaries for better visibility and control.
Leo OrpillaWhat is LLMs.txt? – a practical guide
Learn about LLMs.txt, a new standard that helps AI language models better understand and navigate website content through structured markdown files.
Kai ForsythTypes of Communities: a guide for marketers
A guide to the types of communities and why understanding them matters for effective marketing.