um-LN

What is um-LN?

um-LN is a specialized web crawler operated by Ubermetrics Technologies GmbH, a European company focused on media monitoring and brand intelligence. This crawler functions as part of Ubermetrics' content intelligence platform, systematically visiting websites to collect and analyze text-based content. um-LN identifies itself in server logs with a user agent string that typically follows this format: Mozilla/5.0 (compatible; um-LN/1.0; mailto: techinfo@ubermetrics-technologies.com; Windows NT 6.1; WOW64; rv:40.0) Gecko/20100101 Firefox/40.1.

The crawler primarily targets publicly accessible content like news articles, blog posts, and public social media content. Unlike some other crawlers, um-LN focuses mainly on textual content rather than images or videos. It operates as part of a larger ecosystem of Ubermetrics crawlers, each with specialized functions for different types of content monitoring and analysis.

Why is um-LN crawling my site?

um-LN is likely crawling your site to gather information for Ubermetrics' clients who are monitoring brand mentions, tracking industry news, or analyzing market trends. The crawler specifically targets text-based content that might be relevant to these monitoring activities.

The frequency of visits depends on the priority level assigned to your site within Ubermetrics' client campaigns. High-priority sites might receive daily visits, while others might be crawled less frequently. Your site may experience more frequent visits if it regularly publishes content relevant to Ubermetrics' clients or if it's considered an authoritative source in a particular industry.

This crawling is generally considered authorized as it follows standard web crawling practices, though it operates on behalf of commercial interests rather than as a search engine indexer.

What is the purpose of um-LN?

um-LN serves Ubermetrics' content intelligence platform by collecting data for brand monitoring, competitive intelligence, and media analysis. The crawler gathers text from websites to help clients track mentions of their brands, monitor competitors, analyze market trends, and measure sentiment across the web.

The data collected is processed through Ubermetrics' analytics systems to provide insights to their clients. These insights help companies understand how their brands are perceived online, track industry developments, and make data-driven marketing and business decisions.

For website owners, there's no direct benefit from um-LN's crawling activities, as the crawler doesn't improve your site's visibility in search engines. However, if your content mentions brands that use Ubermetrics' services, your site may gain visibility with those companies through Ubermetrics' reporting.

How do I block um-LN?

You can control um-LN's access to your site using standard robots.txt directives. The crawler generally respects robots.txt files, allowing you to block it entirely or restrict its access to specific areas of your site.

To block um-LN completely, add these lines to your robots.txt file:

User-agent: um-LN
Disallow: /

To allow um-LN on some parts of your site while restricting others, you can use more specific directives:

User-agent: um-LN
Disallow: /private/
Allow: /public/
Crawl-delay: 10

This example blocks um-LN from accessing the /private/ directory while allowing it to crawl the /public/ directory. The Crawl-delay directive requests that um-LN wait 10 seconds between requests, which can help reduce server load.

Blocking um-LN won't affect your search engine rankings since it's not a search engine crawler. However, if your site contains content relevant to Ubermetrics' clients, blocking the crawler means your content won't be included in their media monitoring and brand analysis reports.